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  1. PART THREE: PRINCIPLE 12 "WHEN NOTHING ELSE WORKS, TRY THIS"

    PART THREE: PRINCIPLE 12 "WHEN NOTHING ELSE WORKS, TRY THIS"

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  2. PART THREE: PRINCIPLE 8 "A Formula That Will Work Wonders For You"

    PART THREE: PRINCIPLE 8 "A Formula That Will Work Wonders For You"

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  3. PART FOUR: PRINCIPLE 3 "Talk About Your Own Mistakes First"

    PART FOUR: PRINCIPLE 3 "Talk About Your Own Mistakes First"

    7
  4. PART THREE: PRINCIPLE 10 "AN APPEAL THAT EVERYBODY LIKES"

    PART THREE: PRINCIPLE 10 "AN APPEAL THAT EVERYBODY LIKES"

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  5. PART FOUR: PRINCIPLE 1 "If You Must Find Fault, This Is The Way To Begin"

    PART FOUR: PRINCIPLE 1 "If You Must Find Fault, This Is The Way To Begin"

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  6. PART THREE: PRINCIPLE 11 "THE MOVIES DO IT, ADVERTISERS DO IT, WHY DON'T YOU DO IT?"

    PART THREE: PRINCIPLE 11 "THE MOVIES DO IT, ADVERTISERS DO IT, WHY DON'T YOU DO IT?"

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  7. PART THREE: PRINCIPLE 9 "WHAT EVERYBODY WANTS"

    PART THREE: PRINCIPLE 9 "WHAT EVERYBODY WANTS"

    4