GREY MARKET

Welcome to GREY MARKET, the under-the-radar world of luxury watch dealers, flippers, and buyers. The GREY MARKET series is a behind-the-scenes look at how Roman Sharf and his team run a $100,000,000+ watch dealing company. This never before accessible world is full of million-dollar deals, the customers who buy and sell the watches, the company team members that make the sales happen and the drama that's associated. Dealing in brands including Rolex, Audemars Piguet, Richard Mille, and Patek Philippe to name a few can be extremely rewarding but it's not easy. Growing the company to a $300+ million per year operation takes a lot of work, risk, and hustle. Tune in as we pull open the curtain and show you what it's really like being an international watch dealer.